X-Games and Viewing Increases in the US

The X Games in Los Angeles earlier this month, delivered record television ratings for ESPN and a record online audience for EXPN.com.

Peak-time television ratings were up 35% from last year, while EXPN.com, ESPN.com’s action sport hub, recorded its most overall traffic ever for an X Games. Almost 38 million fans watched television coverage of the games, a 13% increase, while coverage averaged a rating of nearly 1.0, a 19% increase on last year.

The site was accessed by more than 500,000 unique users and generated more than 3.2 million page views over the course of the games.

X Games video footage was also viewed on EXPN.com and ESPN.com more than 1.6 million times during the four days of the competition.