Hi all,
this is a news story from the bbc website on the link developed between the British Olympic Association (BOA) and the FTSE top 100 companie in a bid to share management and business skills. It will be interesting to see how this project works....
http://news.bbc.co.uk/sport1/hi/other_sports/olympics_2012/6360215.stm
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Interesting - it seems this is about compnaies helping each olympic sport, not the overall delievry of the games - presumably it will tie in with the event management mentioned on webCT as well? Coming from an industry background in FTSE100 I think there wil be a strong culture shock between the styles of management in corporations, and the management culture of sport delivery - and this would need to be managed carefully if anything beneficial is to result. Whenever i have worked with smaller organisations in a consultancy mode (although always ina business to busienss context) the first thing one has to lose is one's assumptions about how business is run - and sport has added peculiarities of its own being a mix of public good, economic activity (esp sponsorship and fundraising), and utility function (delivering sporting results). I suspect the companies that have the strongest customer focus and brand image would be better than those whihc thrive on organisational efficiency and technologocal advantage...
Mmm, that's really interesting as I hadn't thought of that. I mean this is one of the reasons why sports good manufacturers hold their own events (because the culture at the sport property is so different to their commercial focus). Thanks for the comments.
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