£50 conference 17th April 2007

SPORT BUSINESS CAMPUS 2007

Sport Business Campus is an innovative and stimulating approach to
conferencing that draws on 10 years experience of organising top-level
conferences and seminars for Sport Business' client community and on
behalf of organisations including the International Olympic Committee.

In 2007, Sport Business Campus is launching a parallel academic conference
that is intended to bring together academics and practitioners involved in
the business of sport. This will be an excellent opportunity for academics
to present the findings of their research to, and to network with,
practitioners and other academics.

PAPERS ACCEPTED AT SBC 2007

• THE GLOBAL MARKETING OF SPORTS BRANDS – WHAT CAN WE LEARN FROM EUROPEAN
• FOOTBALL AND ASIA?
• NEW MEDIA OPPORTUNITIES IN SPORT
• PLAY THE GAME: A NEW STRATEGY FOR THE SPORTS MEDIA
• BRAND VALUE CREATING PROCESSES FOR FOOTBALL CLUBS
• SPORTS CULTURE IN INDIA: AN ATTITUDE SURVEY
• STADIA DEVELOPMENTS IN SPANISH FOOTBALL
• SPONSORSHIP SEEKING
• A CRITICAL ANALYSIS OF GOVERNANCE AND STAKEHOLDER POWER IN PROFESSIONAL
• ROAD CYCLING
• A TALE OF THE NEVER-ENDED HISTORY OF THE MOVING OF ATLETICO DE MADRID TO A
• NEW STADIUM
• THE MOTIVATION OF DISLOCATED SPORT FANS
• THE AMSTERDAM TOURNAMENT: MANAGING VENUES AND EVENTS EFFECTIVELY AND
• PROFITABLY
• COACH POTATO BUSINESS - WHAT IS THEIR FAVOURITE SPORT PROGRAMME?
• TV BROADCASTING AND INTEGRATION – CONSEQUENCES FOR SPORT BROADCASTING
• INTERNATIONAL FOOTBALL BRANDS IN CHINA
• TV SPORTS VIEWERS – WHO ARE THEY?
• SPORT FAN IDENTITY CREATION AND DEVELOPMENT FOR A NEW SPORTS TEAM AND
• LEAGUE
• A STRATEGIC APPROACH TO SECURITY MANAGEMENT AT MAJOR SPORTING EVENTS
• A COMPARISON OF INCOMING CHANNELS BETWEEN IRAN AND JAPAN KARATE FEDERATION
• AN EXAMINATION OF MARKETING APPROACHES TO THE DEVELOPMENT OF SPORTS IN IRAN

COST INFORMATION

For academics wishing to attend the academic day at Sport Business Campus
2007 on 17th April, the cost will be £250.

For academic delegates wishing to attend the two practitioner days of
Sport Business Campus on 18th and 19th April, the cost will be £300.

For academic delegates wanting to attend all three days of Sport Business
Campus 2007 (17th, 18th and 19th April), the total cost will therefore be
£550.

For academic delegates wanting to attend the Sport Business Campus Dinner,
which is also open to practitioners, the cost of the dinner will be £75.

Students wanting to attend the one-day academic conference are offered a 
special rate of £50, including lunch and refreshments.

To book a place at Sport Business Campus, please contact Phil Savage at
the Sport Business Group (philip.savage@sportbusiness.com), who will invoice
you accordingly.

VENUE INFORMATION

The academic day (17th April) of Sport Business Campus is currently 
scheduled to take place at Birkbeck, the University of London. Further 
information about Birkbeck can be found here: www.bbk.ac.uk 
The two practitioner days (18th and 19th April) of Sport Business Campus
are currently scheduled to take place at Cass Business School, London.
Further information about Cass can be found here:
http://www.cass.city.ac.uk/

Specific details of the venue and the final programme will be sent to you
in due course.

FURTHER INFORMATION

Further information about Sport Business Campus and accommodation in
London is available via the Campus website
(http://campus07.sportbusiness.com/) or by contacting Phil Savage at the
SportBusiness Group philip.savage@sportbusiness.com).

Once again, congratulations on your paper being accepted and we look
forward to seeing you in London.

CONFERENCE CHAIRS

Simon Chadwick and James Santomier.

Dr. Simon Chadwick   
Co-Director – Birkbeck Sport Business Centre
Editor – International Journal of Sports Marketing and Sponsorship
University of London
Malet Street
London WC1E 7HX
UK

Email: s.chadwick@bbk.ac.uk
Tel: 0044 (0)20 7079 0802
Fax: 0044 (0)20 7079 6769
Web: www.sportbusinesscentre.com

Dr. James Santomier, Jr.
Director, Sport Management Program
John F. Welch College of Business
Sacred Heart University
5151 Park Avenue
Fairfield, CT 06825-1000