SPORT BUSINESS CAMPUS schedule

SCHEDULE FOR ACADEMIC DAY

17^TH APRIL 2007

09.00 – 09.30 COFFEE AND REGISTRATION

09.30 – 10.00 Welcome to Sport Business Campus

Simon Chadwick and James Santomier

10.00 – 12.30 TRACK A: MARKETING

Session Chair: Tracey Taylor

Session to include a break for coffee between 11.15 and 11.30

MARKETING OPPORTUNITIES FROM MASS-PARTICIPATION CHARITY-AFFILIATED SPORTING EVENTS

Roger Bennett, Wendy Mousley, Paul Kitchin and Rehnuma Ali-Choudhury

SPONSORSHIP SEEKING

Ian Lawrence

SPORT FAN IDENTITY CREATION AND DEVELOPMENT FOR A NEW SPORTS TEAM AND LEAGUE

Daniel Lock, Tracy Taylor and Simon Darcy

THE EXAMINATION OF MARKETING APPROACHES TO THE DEVELOPMENT OF SPORTS IN IRAN

Amir ghiami, Mehrdad moharramzadeh

10.00 – 12.30 TRACK B: BROADCASTING AND MEDIA

Session Chair: James Santomier

Session to include a break for coffee between 11.15 and 11.30

COACH POTATO BUSINESS - WHAT IS THEIR FAVOURITE SPORT PROGRAMME?

Herbert Woratschek and Guido Schafmeister

TV SPORTS VIEWERS – WHO ARE THEY?

Harry Arne Solberg and Randi Hammervold

PLAY THE GAME: A NEW STRATEGY FOR THE SPORTS MEDIA

Jens Sejer Andersen

TV BROADCASTING AND INTEGRATION – CONSEQUENCES FOR SPORT BROADCASTING

Harry Arne Solberg and Knut Helland

NEW MEDIA OPPORTUNITIES IN SPORT

James Santomier

Sacred Heart University, US

12.30 – 14.00 Lunch

14.00 – 16.30 TRACK C: MANAGEMENT

Session Chair: Stephen Morrow

Session to include a break for coffee between 15.15 and 15.30

A CRITICAL ANALYSIS OF GOVERNANCE AND STAKEHOLDER POWER IN PROFESSIONAL ROAD CYCLING

Stephen Morrow and Catharine Idle

A TALE OF THE NEVER-ENDED HISTORY OF THE MOVING OF ATLETICO DE MADRID TO A NEW STADIUM

Carlos Campos, Babatunde Buraimo and Juan L. Paramio

A STRATEGIC APPROACH TO SECURITY MANAGEMENT AT MAJOR SPORTING EVENTS

Peter R.J. Trim and Jack Caravelli

THE AMSTERDAM TOURNAMENT: MANAGING VENUES AND EVENTS EFFECTIVELY AND PROFITABLY

Henk J. Markerink and Andrea Santini

STADIA DEVELOPMENTS IN SPANISH FOOTBALL

Carlos Campos, Juan L. Paramio and Babatunde Buraimo

14.00 – 16.30 TRACK D: GLOBALISATION

Session Chair: Simon Chadwick

Session to include a break for coffee between 15.15 and 15.30

SPORTS CULTURE IN INDIA AN ATTITUDE SURVEY

Vijay Bharadwaj

THE MOTIVATION OF DISLOCATED SPORT FANS

Jee-Seon Park

INTERNATIONAL FOOTBALL BRANDS IN CHINA

Susan Bridgewater

THE COMPARISON OF INCOMING CHANNELS BETWEEN IRAN AND JAPAN KARATE FEDERATION

Amir ghiami, Mehrdad moharramzadeh, Bagher hoseinpour

THE GLOBAL MARKETING OF SPORTS BRANDS – WHAT CAN WE LEARN FROM EUROPEAN FOOTBALL AND ASIA?

Simon Chadwick

16.30 – 17.00 CLOSING ADDRESS AND PLENARY

Simon Chadwick and James Santomier